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> AdStar and CityXpress Join Forces
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post Aug 30 2004, 08:53 AM [ Post #1 ]


Christopher Paige
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AdStar to Integrate and Market CityXpress' Technology Capabilities,
Helping Publishers Respond to Online Competitors in Their Local Marketplaces

MARINA DEL REY, Calif. and VANCOUVER, B.C., Aug. 30 /PRNewswire-FirstCall/
-- AdStar, Inc. (Nasdaq: ADST, ADSTW) today announced an agreement with
CityXpress Corp. under which the companies will integrate their products and
offer a complete solution to help newspapers e-commerce enable their online
classified ads.
As a result of the agreement, AdStar will be able to provide newspapers
with a new paid tier of transaction-enabled classified advertising services,
benefiting both advertisers and readers. The CityXpress features, including
fixed price and best offer functionality, will empower AdStar's newspaper
customers to offer online e-commerce products that more effectively compete
with offerings from eBay, craigslist and other new entrants into publishers'
local Web marketplaces. The new services complement AdStar's other Web-based
ASP services.
CityXpress' components allow AdStar to deliver an additional value-added
service to existing clients. Advertisers that have created, scheduled and
paid for their classified ads using AdStar's Web-based ad transaction
technology will have the ability to enhance their online ads with e-commerce
transaction capabilities. Using the new technology, newspaper advertisers
will be able to sell their merchandise for a fixed price or accept a best
offer from an online buyer. Buyers can complete the transaction online using
CityXpress Fulfillment, paying for their purchases with a credit card, debit
card or an electronic check through AdStar's EdgCapture online payment
software.
This new technology provides an additional revenue-generating opportunity
for AdStar and its newspaper customers, while attracting new advertisers and
buyers to newspapers' Web sites that might otherwise use competitive online
alternatives.
"During the past two years, CityXpress has been involved in the
implementation of more than 200 event auctions that generated more than
$46 million in revenue for newspapers," said Leslie Bernhard, president and
chief executive officer of AdStar. "CityXpress has a proven platform that is
bringing together publishers, advertisers and consumers in unique online
auction marketplaces. By incorporating CityXpress' technology into our suite
of e-commerce tools and services, we can empower our newspaper clients to
compete effectively with eBay and other auction venues, while generating new
advertisers, more traffic and incremental revenue through their online
operations. The technology allows newspapers to compete directly with online
auction sites by converting their 'read-only' online classified ads sections
into virtual online marketplaces with a variety of e-commerce features and
click-to-buy functionality."
CityXpress' auction and online event technology is appropriate for
consumer-to-consumer transactions, as well as continuous business-to-consumer
and business-to-business marketplaces. The company's core technology includes
the following applications:

* XpressAuction: A full newspaper solution that allows newspapers to
directly manage every aspect of their online auctions, including item
maintenance, advertiser proofs, a fully-paginated print-ready catalog,
online bidding, payment processing and management reporting.

* GetAwayXpress Travel MarketPlace: A travel specialty marketplace that
aggregates travel items from dozens of newspaper markets into a common
auction site that is promoted as a single event auction.

"CityXpress is the only company to offer newspapers a comprehensive
online strategy supported by a technology platform that provides a common user
experience across the key components of a local online marketplace -- event
and specialty auctions, transaction-enabled online display ads, and online
classifieds," said Phil Dubois, president and CEO of CityXpress. "Access to
AdStar's newspaper clients, which represent the 'Who's Who' of the publishing
industry, will significantly extend the reach of our technology. Working
together, we can allow newspapers to integrate a new buying and selling
channel for advertisers, by converting classified ads into dynamic
marketplaces that are trusted and user-friendly."
AdStar's suite of e-commerce services includes AdStar's Web-based
classified ad transaction technology; XML Gateway, which allows newspapers to
"reverse publish" existing print ad content and offer a variety of online and
print classified advertising packages and "up-sell" opportunities; and
EdgCapture, an automated payment processing solution, and remote and online
ad-transaction services that allow publishers to integrate print and online
classified advertising initiatives. Recently, AdStar added to its e-commerce
suite, Innovectra's ActivClassifieds Directory local search product and Data
Based Ads next generation Internet advertising product, SmarterAds™.

About CityXpress
CityXpress (http://www.cityxpress.com), the leading supplier of online auctions
for the newspaper industry, has pioneered event auctions for newspapers since
2001. CityXpress works with newspapers throughout the United States, Canada
and Europe, to stage local auctions through its hosted software and on-site
sales and customer support services. The company currently provides services
to newspaper companies such as Knight Ridder, MediaNews Group, Cox
Enterprises, McClatchy, CanWest Global, Lee Enterprises, Scripps Howard,
Freedom Newspapers, the New York Times Company and the Northcliffe Newspaper
Group. CityXpress is headquartered in Vancouver, BC and Seattle. In 2004,
CityXpress announced a strategic relationship with Knight Ridder, the nation's
second largest newspaper publisher, to be the exclusive provider of online
auctions for its newspapers.

About AdStar, Inc.
AdStar, Inc. (Nasdaq: ADST, ADSTW) is the leading provider of e-commerce
transaction software and services for the advertising and publishing
industries. AdStar's proprietary suite of e-commerce services includes remote
ad entry software and web-based ad transaction services, as well as payment
processing and content processing solutions that are provided through its
Edgil Associates subsidiary, the industry's largest supplier of automated
payment processing services. AdStar's ad transaction infrastructure powers
classified ad sales for more than 40 of the largest newspapers in the United
States, the Newspaper Association of America's bonafideclassifieds.com,
CareerBuilder, and a growing number of other online and print media companies.
EdgCapture, Edgil's automated payment process solution, is currently employed
by call centers at more than 100 of the nation's leading newspaper and
magazines. AdStar is headquartered in Marina del Rey, Calif., and its Edgil
office is located in North Chelmsford, Mass. For additional information on
AdStar, Inc., visit http://www.adstar.com.

Forward Looking Statements
This release contains forward-looking statements concerning the business
and products of the company. Actual results may differ from those projected
or implied by such forward-looking statements depending on a number of risks
and uncertainties including, but not limited to, the following: historical
business has already matured, new online business is unproven and may not
generate expected revenues, and Internet security risks. Other risks inherent
in the business of the company are described in Securities and Exchange
Commission filings, including the company's annual report on Form 10-KSB. The
company undertakes no obligation to revise or update any forward-looking
statements to reflect events or circumstances after the date of this release.

For more information, please contact: Jeff Baudo of AdStar, Inc.,
+1-310-577-8255, jbaudo@adstar.com; or media, Kevin Wilson, +1-513-885-5520,
kwilson@kevinwilsonpr.com, for AdStar, Inc.; or Peter de Souza of CityXpress,
+1-604-638-3825, pdesouza@cityxpress.com, or Angie Frazier, +1-206-689-8505,
afrazier@mww.com, for CityXpress.


SOURCE AdStar, Inc.
Web Site: http://www.adstar.com
 
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