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> Gays Not Enough for Fuji Heavy Industries Ltd.
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post Jun 24 2004, 10:24 AM [ Post #1 ]


Christopher Paige
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Bloomberg.com has an article on Fuji Heavy Industries Ltd. trying to increase its market share in the US.

Bloomber.com reports that Fuji Heavy Industries Ltd. learned from a focus group that it has a strong following in the Gay community. Interesting item in Bloomberg's report is that Fuji Heavy Industries Ltd. is 20 percent owned by General Motors Corp.

And it has also distinguished itself as a favorite among gays. Fuji discovered this by accident in 1994 during focus groups it was conducting among owners in Northampton, Massachusetts.

The automaker then decided to advertise in publications for that audience. Ads included references attuned to gay readers such as the tagline ``Get Out and Stay Out.'' Tennis star Martina Navratilova, who's been an advocate for gay and lesbian causes, was hired as a spokeswoman.
Gay Buyers, Gardeners Won't Be Enough for Subaru: Doron Levin


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Christopher Paige
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